By following the marketing of major companies we can see where your marketing dollars can be best spent. The latest marketing push has shown companies such as wal-mart and target launching “win back” campaigns or “reactivation campaigns” to re-activate their inactive customers through special promotional “win back” messages. Do a little research and find out the number of in-actives within your database then multiply that number by your average value of patient (ex: $800). Once you do the math I think you’ll agree that there is a lot of money just sitting there within your own database.

Ed’s End of the Year Insurance 3 step Campaign is great to run in the fall. It explains that unused benefits are like throwing hard earned money out the door. This campaign is a sure fire way to get those schedule appointments and have insurance companies foot the bill. It’s a Win, Win for everyone.

Wendy Brigg’s Whitening for Life program is great for retention within your client base. A whitening incentive program will keep your daily appointment schedule fuller on a regular basis with fewer cancellations.