Attracting New Patients

New Mover Advanced System Campaign

Studies show that 400,000 people move every week. With every move comes the task of locating a new dentist. New Movers have been shown to spend more in the first year of their move than the following combined 5 years. These simple facts create an opportunity for you to generate new revenue and build your practice. Our 3 Step, Territory Exclusive System is an on going program with a minimum 1 year Commitment. This exclusive system uses Ed O’Keefe’s special target list formula to “jump start” your marketing. The fi rst month we mail out to a list of new movers that go back 18 months (about 1,000).

Every quarter after that, we will mail out to the previous 3 months of new movers(about 500) This mailing sequence will “jump start” your New Patient Experience while reaching all new prospects each quarter after that. Each quarter you will receive your marketing pieces prepared for you. All you have to do is drop them in the mail every 30 days!

Here’s how it works:
1. Ed’s team will provide a new list of new Movers every quarter from your locked zip codes.
2. Ed’s team will prepare a sequence of three mailers proven to turn New Movers into New Patients and ship them to your offi ce.
3. Every 30 days take each step to your local post offi ce and drop them in the mail.

New Mover Mailer:

- Provide multiple means of communication
- Target New Mover Prospects in your area

- Step 1 – Invite: Choice of staff, spouse or patient view point written Welcome Letter, first class stamp and handwritten font to assure the look of a personal letter.
- Step 2 – Follow-up Postcard: Boost response with second chance notice
- Step 3 – Second Follow-up Postcard: Boost response with fi nal notice marketing

- Territory Exclusive List Rights

Price Includes:
Customization, printing all 3 steps, 1st class postage, mail list, addressing, shipped to your office.